Digital marketing includes all marketing efforts that utilize an electronic device or the web. Using digital marketing empowers businesses to leverage digital channels like as search engines, social media, email, and other websites to connect with existing and potential customers.
Content marketing is a marketing type that involves the development and sharing of content like videos, blogs, and social media posts whose primary goal is to stimulate existing and potential customers interest in your business’ products or services.
Establish yourself as an industry or subject matter expert! Create a narrative to tell your story, and a rhythm for disseminating your message and do so using the tools you already have. Share relevant information on a blog, your YouTube channel, social media platforms, or create webinars or interviews – this sort of content will bring to your site and can help to establish you as an industry expert.
Social media is an important part of the sales funnel – the awareness/consideration stage. By leveraging the use of social media, your business can connect with your target audience, through multiple impressions, which should entice them down the sales funnel into conversion – or the selection of your company or product.
Local search engine optimization helps to increase visibility and promote your business to local customers at the exact time they’re searching for them in real time. Local SEO is important because many users searching for products, services or other resources usually do so using the term “near me.”
Here is an example. A user who enters a search for “bakeries” in a search engine such as Google will return a wide range of varying results whereas a search for “bakeries me” (a local search) will often include locations. This is a good reason why companies should keep their Google My Business profile up to date.
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